This SITE MAP is especially designed
to support convenient access for people using disability and wireless devices
(press CTRL + P to print the document)
Blue
Sands Associates
Our focus is on strategic alliances. Our specialty
is to help companies setup strong working relationships and minimize risk of failure.
We do this by helping our customers to:
- transform the deal definition into effective working relationships
- implement formal structure, measurements and business solutions to support
the relationship
- facilitate a clear understanding and buy-in among the partner
members and stakeholders.
We are a Toronto-based, small management
consulting company providing specialized services to our corporate clients.
Our depth and experience in process reengineering, relationship performance,
measurement processes and project management enable us to help customers pave
the way to success.
To enhance value to our customer, Blue Sands Associates
Inc. has formed our own Strategic Alliances with specialists who are top in their
field.
back
to top The Market
- The
top 1,000 US corporations generate 20% of revenue through alliances and this is
expected to increase
- Projections indicate alliances will drive 30%
of all revenues at top U.S. companies by 2005
- 70 percent of alliances
fail to meet
initial goals despite significant advantages and enormous potential
- Poor or damaged working relationships between partners account for well
over half of failures
- Transition from negotiations to ongoing management
is the most critical juncture for the working relationship
- Solid
contracts, sound financials and good business strategies do not assure successful
relationships
- Strategic relationships exist with Customers, Suppliers,
Competitors and Internal Service Providers
Your success in a strategic
relationship depends on management action:
- knowing what success looks
like in the working relationship
- anticipating and taking action to avoid pitfalls
- turning around problem areas that have emerged in the relationship
- providing
proof of measurable success
Characteristics
of a Successful Working Relationship

TIP:
Our services ensure you realize the potential of your key relationships:
-
Add Structure
- Track Success
- Fix problems
back
to top Alliances
Strategic
alliances are collaborations between partners who work together to create new
value of strategic importance to the partners.
- Long term (3 to 5 years+)
collaborations
- Between two or more independent parties
- Who share a variety of resources
- To gain significant strategic
advantages, such as growing market share, entering a new geography, expanding
the technology base, establishing competitive advantage
- Strategic
alliances are collaborations between partners who work together to create new
value of strategic importance to the partners, as compared to the exchange of
values (pay for services) between entities
- Strategic alliances are
not mergers, acquisitions or similar deals, where one party has 100% control over
the other

back
to top Risks
70%
of Strategic Alliances Fail
More than half of failures to form and sustain
strategic alliances stem from the working relationship.
To establish a strong
relationship flexibility, team approach and trust stand out as leading characteristics
with open communications and shared objectives also being very important.
back
to top Stages
Different
people and skills are required to successfully formulate the deal definition,
transition the deal into operation and then, run the alliance on an ongoing basis.
back
to top Focus
Create Direct Focus on the Relationship for Successful
Results .
The transition phase is the most critical juncture to establish
a strong working relationship for the long-term, although establishing a framework
at the beginning and continual action once the alliance is operational, increases
ability to sustain success.
Deal Definition
- Form a vision for
the strategic relationship
- Establish criteria from which to based partner
evaluations
- Assess partner potential to meet needs during negotiations
Transition
- Critical juncture for building and sustaining
the strategic relationship
- Transform vision of strategic relationship
into processes, measurements and solutions
- Problem-solve issues that
may emerge in the establishment of the relationship
Operational
- Monitor effectiveness
- Apply continuous improvements
REQUEST
FOR FREE QUIZ:
Quickly determine strength of your alliance.
Provide us with your name, organization and e-mail, and this free quiz will be
sent to you shortly.
E-mail us at:
info@blue-sands.com
back
to top Red Flags
There
are tell-tale signs that raise red flags in a relationship gone wrong. A diagnostic
process can reveal the underlying causes and lead directly to solutions that can
turn things around.
back
to top Our Services
We deliver results that enable strong performance in strategic
relationships as follows:
Create Structure -
align common activities between partners
Solve Problems
- implement relationship performance improvements
Track Success - establish objective
measurement for the alliance
With our help, visible signs will emerge
that show your alliance is on the road to success.
Characteristics
of Successful Strategic Relationships

At
Blue Sands Associates Inc., we offer proven capabilities to meet the exclusive
needs of our customers. Our proven approaches, techniques and tools are coupled
with expert knowledge for creating effective working relationships in strategic
alliances. Our portfolio of offerings also enable us to provide specialized assistance
to our customers. Some of our offerings include:
Blue-ValueTM
Measurement (pdf, 41kb)
Blue-AllianceTM
Diagnostic (pdf, 29kb)
Blue-AllianceTM
Workshop Series (pdf, 29kb)
Blue-AllianceTM
Research Project 2002
Blue-ValueTM Check
Our
diagnostic assessment pinpoints the root causes of failing relationships in an
alliance and provides the groundwork for an action plan. Contact us to learn more.
>>Interested
in Diagnostic Tool>>
back
to top
Contact
Us
Mail:
Penny McGill, President
52
Gaslight Crescent
Scarborough, ON
M1C 3S8
Phone:
(416) 208-5955
Fax: (416) 208-9463
E-mail:
penny.mcgill@blue-sands.com
diana.poirier@blue-sands.com
linda.foster@blue-sands.com
Diagnostic: diagnostic@blue-sands.com
Quiz: info@blue-sands.com
back
to top