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Blue Sands Associates

Blue Sands Associates

Blue Sands Associates
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Blue Sands Associates

Our focus is on strategic alliances. Our specialty is to help companies setup strong working relationships and minimize risk of failure.

We do this by helping our customers to:

  • transform the deal definition into effective working relationships
  • implement formal structure, measurements and business solutions to support the relationship
  • facilitate a clear understanding and buy-in among the partner members and stakeholders.

We are a Toronto-based, small management consulting company providing specialized services to our corporate clients.

Our depth and experience in process reengineering, relationship performance, measurement processes and project management enable us to help customers pave the way to success.

To enhance value to our customer, Blue Sands Associates Inc. has formed our own Strategic Alliances with specialists who are top in their field.

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The Market

  • The top 1,000 US corporations generate 20% of revenue through alliances and this is expected to increase

  • Projections indicate alliances will drive 30% of all revenues at top U.S. companies by 2005

  • 70 percent of alliances fail to meet initial goals despite significant advantages and enormous potential

  • Poor or damaged working relationships between partners account for well over half of failures

  • Transition from negotiations to ongoing management is the most critical juncture for the working relationship

  • Solid contracts, sound financials and good business strategies do not assure successful relationships

  • Strategic relationships exist with Customers, Suppliers, Competitors and Internal Service Providers

Your success in a strategic relationship depends on management action:

  • knowing what success looks like in the working relationship
  • anticipating and taking action to avoid pitfalls
  • turning around problem areas that have emerged in the relationship
  • providing proof of measurable success

Characteristics of a Successful Working Relationship

Pie Chart shows what parts belong to Flsxibility, Team Approach, Trust, Open Communications, Shared Objectives and Other

 

TIP: Our services ensure you realize the potential of your key relationships:

  • Add Structure
  • Track Success
  • Fix problems
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Alliances

Strategic alliances are collaborations between partners who work together to create new value of strategic importance to the partners.

  • Long term (3 to 5 years+) collaborations

  • Between two or more independent parties

  • Who share a variety of resources

  • To gain significant strategic advantages, such as growing market share, entering a new geography, expanding the technology base, establishing competitive advantage

  • Strategic alliances are collaborations between partners who work together to create new value of strategic importance to the partners, as compared to the exchange of values (pay for services) between entities

  • Strategic alliances are not mergers, acquisitions or similar deals, where one party has 100% control over the other

Graph of Total Business Conducted through Strategic Aliances from 1999 to 2010 projected

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Risks

70% of Strategic Alliances Fail

More than half of failures to form and sustain strategic alliances stem from the working relationship.
To establish a strong relationship flexibility, team approach and trust stand out as leading characteristics with open communications and shared objectives also being very important.


Pie Chart Showing foremost cause of alliance failure

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Stages

Different people and skills are required to successfully formulate the deal definition, transition the deal into operation and then, run the alliance on an ongoing basis.

Stages chart

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Focus

Create Direct Focus on the Relationship for Successful Results .
The transition phase is the most critical juncture to establish a strong working relationship for the long-term, although establishing a framework at the beginning and continual action once the alliance is operational, increases ability to sustain success.

Deal Definition

  • Form a vision for the strategic relationship
  • Establish criteria from which to based partner evaluations
  • Assess partner potential to meet needs during negotiations

Transition

  • Critical juncture for building and sustaining the strategic relationship
  • Transform vision of strategic relationship into processes, measurements and solutions
  • Problem-solve issues that may emerge in the establishment of the relationship

Operational

  • Monitor effectiveness
  • Apply continuous improvements

REQUEST FOR FREE QUIZ:

Quickly determine strength of your alliance. Provide us with your name, organization and e-mail, and this free quiz will be sent to you shortly.
E-mail us at:
info@blue-sands.com

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Red Flags

There are tell-tale signs that raise red flags in a relationship gone wrong. A diagnostic process can reveal the underlying causes and lead directly to solutions that can turn things around.

Red Flags pointers

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Our Services

We deliver results that enable strong performance in strategic relationships as follows:

Create Structure    - align common activities between partners
Solve Problems     - implement relationship performance improvements
Track Success
      - establish objective measurement for the alliance

With our help, visible signs will emerge that show your alliance is on the road to success.

Characteristics of Successful Strategic Relationships

Our various services pointers

At Blue Sands Associates Inc., we offer proven capabilities to meet the exclusive needs of our customers. Our proven approaches, techniques and tools are coupled with expert knowledge for creating effective working relationships in strategic alliances. Our portfolio of offerings also enable us to provide specialized assistance to our customers. Some of our offerings include:

Blue-ValueTM Measurement (pdf, 41kb)
Blue-AllianceTM Diagnostic (pdf, 29kb)
Blue-AllianceTM Workshop Series (pdf, 29kb)
Blue-AllianceTM Research Project 2002
Blue-ValueTM Check

Our diagnostic assessment pinpoints the root causes of failing relationships in an alliance and provides the groundwork for an action plan. Contact us to learn more.
>>Interested in Diagnostic Tool>>

 

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Contact Us

Mail:
Penny McGill, President

52 Gaslight Crescent
Scarborough, ON
M1C 3S8

Phone: (416) 208-5955
Fax:     (416) 208-9463

E-mail:
penny.mcgill@blue-sands.com
diana.poirier@blue-sands.com
linda.foster@blue-sands.com
Diagnostic: diagnostic@blue-sands.com
Quiz:
info@blue-sands.com


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