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ALLIANCES

Strategic alliances are collaborations between partners who work together to create new value of strategic importance to the partners.

  • Long term (3 to 5 years+) collaborations

  • Between two or more independent parties

  • Who share a variety of resources

  • To gain significant strategic advantages, such as growing market share, entering a new geography, expanding the technology base, establishing competitive advantage

  • Strategic alliances are collaborations between partners who work together to create new value of strategic importance to the partners, as compared to the exchange of values (pay for services) between entities

  • Strategic alliances are not mergers, acquisitions or similar deals, where one party has 100% control over the other
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