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ALLIANCES Strategic alliances are collaborations between
partners who work together to create new value of strategic importance to the
partners. - Long term (3 to 5 years+) collaborations
- Between
two or more independent parties
- Who share a variety of resources
- To gain significant strategic advantages, such as growing market
share, entering a new geography, expanding the technology base, establishing competitive
advantage
- Strategic alliances are collaborations between partners
who work together to create new value of strategic importance to the partners,
as compared to the exchange of values (pay for services) between entities
- Strategic alliances are not mergers, acquisitions or similar deals, where
one party has 100% control over the other
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